Success In Action

Strategy to Revenue partnered with a FTSE 100 company to equip, motivate mobilise the sales force in their new Enterprise Software Solution Proposition.

The key objectives of the sales execution programme for the global sales force was to;

• Create awareness and momentum behind the launch of the Enterprise Software solution approach
• Ensure the sales people engage with and understand the new Enterprise Software Sales Toolkits
• Motivate account managers to dedicate bandwidth to selling Enterprise Software solution

Key challenges faced included;

• A large target audience of 800 sales and sales management
• a very short timescale of 4 weeks to roll out the programme
• a need to ensure sales management took ownership of the execution of their teams
• a limited amount of subject matter expertise within Enterprise marketing

To deliver on the objectives and address these challenges, Strategy to Revenue designed and developed a 2 hour POWERsession delivered by sales managers to their regional teams. To support the sales managers in running the session we developed a comprehensive leader guide, online eBriefing, and webinars.

The feedback on the POWERsession approach has been very exciting. The global sales channel is now informed, educated, motivated and engaged in selling Enterprise Software Solution Sets.

This is the best sales and marketing initiative I have seen in the company. The new solutions approach will undoubtedly help us sell more Enterprise capabilities in Europe. The material itself is excellent.

Sales Manager